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Brand Cohesiveness Companies have various staff members dealing with their brand, including designers, marketers, sales, creative, and more. A brand book ensures that each staff member is on the same page when it comes to the different pieces that make…
It’s no argument that when you have a successful business, your brand’s value is priceless. It is directly correlated to how your company is perceived in the market and industry. This is why it makes sense for a business to…
As Richard Grant once said, “The value of identity of course is that so often with it comes purpose.” Much like your personal identity is who you are, your brand identity is the final say of who your business is…
The Nitty Gritty of Website Design Let’s face it – digital marketing is at its peak in the business world. Companies are competing for the best website design, social media, and overall online presence. Companies aim to have a strong…
Choosing the right colors for brands is no easy task. After all, Paul Klee once said, “Color is the place where our brain and the universe meet.” Just when you think you’re confident about a pair of colors, your mood…
