Category Startup

Why You Need a Brand Book

Brand Cohesiveness Companies have various staff members dealing with their brand, including designers, marketers, sales, creative, and more. A brand book ensures that each staff member is on the same page when it comes to the different pieces that make…

The Real Reason Why Startups Fail

When a startup is sinking and it’s time to jump ship, its hard to admit defeat. Startups are risky for a reason and as of 2018, Forbes claims that 90% of them fail. But what exactly is a startup and…