Why Marketing Your Business Online Is Efficient

The age of digital marketing is in 2019, and as of April, there are close to 4.4 billion active Internet users around the world. This encompasses 58% of the global population. This makes marketing your business online more important than ever. The average person currently spends more than 2 hours a day on social media and 37% of it is interacting with branded content. This shows how the scope of digital media has become infinite, and is now the central hub of businesses. 

But people still wonder, how exactly does digital marketing make your business more efficient?

As information reaches people through a platform where they spend most of their time and money, “online” is the new destination for commerce. Now you know why the use of digital marketing is not only an investment-wise decision, but also the most powerful and effective marketing channel to make your business more efficient. 

Let’s take a look.

screen showing social media apps

Digital Marketing Reaches People in the Right Place at the Right Time

As the internet has become intertwined with everything that we do today, digital marketing helps businesses advertise properly, by reaching people where they spend most of their time.

It enables marketing 24 hours a day, seven days a week, whether its on the PC, laptop, tablet, or phone. The presence of your business is felt everywhere.

three people sitting on a bench starting at a wall of faces

You Get Interaction with a Targeted Audience

When the press releases a newspaper advertisement, the target audience covers a huge demographic. But what percent of that demographic can actually be your potential customer? Does the newspaper ad generate a specific percent of leads for you?

Digital marketing makes businesses more efficient by dissecting huge demographics. It fragments them down into very targeted groups to get focused on a specific kind of person. And who? The one that’s most likely to purchase what you sell.

When targeting is done at this level, you create an ad that is highly relevant to your target audience, so it connects better than general advertising. What’s great is that this connection gives your business the ability to influence decisions. And if its not in the middle of a favorite program, consumers are less annoyed as well.

Marketing Your Business is Efficient Online

How many people do you really think know your business brand? It’s hard to compete with the name recognition, or the millions that big businesses like Amazon put into marketing and reputation management.

But that’s where the importance of digital marketing shines as a beacon of hope for businesses. Digital marketing allows smaller businesses the ability to hold a top ranking position. It allows smaller businesses to sell and market themselves at the same pace as corporate giants, but with a much smaller advertising budget.

a woman smiling holding cash

Your ROI Increases

A combination of email marketing, content marketing and social media marketing can be a conversion machine. If you build your email or blog list with high quality subscribers and deliver highly relevant content to a subscriber’s inbox, you’re on the right track.

These marketing methods have an impressive ROI of their own.

Content marketing can generate 3 times the leads for about 62% less efforts than traditional marketing. Leads are much likelier to buy your product and become loyal customers when you nurture that relationship.

According to a Forbes study in 2019, companies using social media outsell 78% of businesses who don’t use. Also, IBM found that a lead that comes in through social media is 7 times more likely to become a paying customer. 

If there is more likeliness for conversion it means you’re spending less money trying to convert people who will never convert.

Digital Marketing is Cost Effective

In any form of marketing, there’s initial investment required to get traffic flowing. But in digital marketing, the investment you make gives you returns for a very long period of time. 

For example, when you create a website, once it is up and live, its done. It will be there getting you traffic and generating leads non-stop throughout the day.

Similarly, when you initiate social media campaigns, display ads, and search ads, you can choose a daily budget and know exactly how much that campaign will cost,. This way you can choose the budget according to what you can afford.

You begin to see amazing results instantly. You don’t have to go in and renegotiate an ad spot to keep the ad running. Your ad continues uninterrupted. And if something isn’t working in your marketing, you don’t have to wait for the ad contract to run out and you won’t have to start from scratch.

You’ve got the power. Just make that small change and re-launch the ad. These benefits of make the marketing of your business cost effective and hassle free.

tablet showing website analytics for digital marketing

The Rate of Customer Feedback is Remarkable

Aside from new inquiries and business, how do you know how your newspaper ad performed?

You might be able to determine the potential percentage of people who consumed that newspaper and saw the ad.

But what else?

With digital marketing, you learn a lot about your ad, the viewers, and who interacted with your ad. Some of these findings include:

  • If people actually saw the ad or interacted with it
  • Whether they liked it or shared it
  • If it prompted another action or led to a sale
  • Who is most interested in your ads and what are they like
  • What makes them more likely to take an action
  • Who is easiest to convert
  • Who spends more
  • The keywords they use to find your business online 
  • What they do online and which websites do they visit that lead them to yours
  • At what time of the day or during which day of the week do you get more traffic
  • The geographical location of your viewers

The Bottom Line About Marketing Your Business Online

When you are able to analyse all these factors that determine the success of your marketing campaigns, you learn about the focal points. With this knowledge, you can cut down the cost in areas that give visibly less return of investments and spend more where you get the best results.

In the modern world, it is the digital arena where business and commerce are heading towards. Everything is online: your customers, your competitors, and the modern buying process. Why should you stay offline? Businesses in the modern economy need digital marketing to compete, survive, thrive, and grow.

The only condition in digital marketing, however, is that even if you receive tons of daily traffic to your website, they would not amount to anything unless they convert to leads or saleTto find out how can we help you grow your business through Digital Marketing.


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